Zero Hedge "The latest retailer to join the "anti-Trump resistance", is also the one which despite being closest to death managed to crush short sellers on Friday [4]after its stock soared on the announcement of yet another hail ymary restructuring: according to Reuters [5], Sears and Kmart are discontinuing online sales of 31 Trump Home items.
"An obvious publicity stunt meant to distract the public's attention from the company's chronic woes while hopefully attracting at least some of its discretionary dollars, Sears and subsidiary Kmart disclosed their decision on Saturday, saying it was "part of a push to focus their online business on the most profitable items." Of course, considering that Sears' Q4 losses rose 16% to $635 million, one would be curious to learn just what those "most profitable" items are.
"Neither Sears nor Kmart carried the Trump Home products in their retail stores, a Sears Holdings Corp spokesman said, which is why one wonders just how much of this decision was margin based, and how much, marketing.
" 'As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items," spokesman Brian Hanover said in a statement. "Amid that streamlining effort, 31 Trump Home items were among the items removed online this week," he said, adding those items can be found through a third-party vendor, without providing additional information about the products.
"The Trump Home collection includes lines of furniture, bedding and lighting, often from makers that supply Trump hotels, according to the collection's website." . . .
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