A Lesson in Corporate Wokeness: The Disaster After Making Aunt Jemima a Pariah (townhall.com)
"Though it is finally cooling, lingering effects are still seen with the cultural furor surrounding the beer brand Bud Light. There were a number of missteps regarding the poor decision to involve transgender influencer Dylan Mulvaney, and one of the aspects that have come to light is how those in charge of the brand have been engaging in corporate woke culture.
"Many have seen the video of Alissa Heinerscheid, the VP of Bud Light, laying out her intentions for the beer brand to use a lexicon of woke culture and insult her out-of-touch customer base. But she is not alone. Also involved in things was Anheuser-Busch's vice president of communications, Jennifer Morris. In a prior interview, she laid out some of the goals for the company as she envisioned things:
Anheuser-Busch is in a unique position to bring attention to DE&I issues in a way that brings consumers along on the journey to drive positive change and create a more equitable world…we can leverage our scale and resources to further conversations around DE&I and help consumers understand the difference they can make as individuals. . .
Have a Cold Bud Light, Not a Woke One; Anheuser-Busch blundered badly by indulging ESG. "Anheuser-Busch is losing customers over Bud Light’s partnership with transgender activist Dylan Mulvaney, but the company’s problem is more fundamental. The brewer has fallen in line with other companies engaged in “stakeholder capitalism,” which prioritizes broad social issues over shareholder value."...
Bud Light replaces marketing exec behind Dylan Mulvaney partnership: report (nypost.com)
At the conclusion of Mulvaney’s transition [he] dubbed “365 Days of Girlhood,” the beer maker sent the activist custom-made can’s featuring [his] face, which [he] revealed in an April 1 Instagram post with the hashtag #budlightpatner. [He] later posted another video enjoying one of the beers in a bathtub.
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