Saturday, April 15, 2023

HOT TAKES: Bud Light Twitter Account Face-Plants Into the Weekend, Gets Brutally Roasted on the Way Down

"There is an old saying "If you walk the middle of the fence you get shot on both sides" This is why you stay away from these topics in marketing. Its beer "We are Bud Light, we are for the people that like to have fun with their friends at a BBQ, a wedding, a brisk" See how hard is that and I don't even have a degree from Harvard." Joey - Master of Wit and Sarcasm


RedState  "Anheuser-Busch is starting to realize that its dive into the pool of wokeness was a major mistake. As RedState reported, sales of Bud Light have crashed since the beer brand decided to celebrate Dylan Mulvaney’s supposed “365th day of girlhood” by printing his face on the side of a can and making him a brand influencer.

Things have gotten so bad for Bud Light that all advertising for the beer has been suspended until top executives can evaluate what in the world happened here and how to move forward. Of course, we know what happened. A far-left vice president of advertising got hired and immediately nuked the company with its most loyal consumer base. Namely, white men who aren’t really into the whole “man pretending to be a young girl” thing.



First this: Anheuser-Busch Puts out a New Statement on Dylan Mulvaney That Will Make No One Happy – RedState

 Nike hands real women a real insult - American Thinker  "Dylan Mulvaney is a young man who wanted to be an actor.  He has five credits on his IMDB listing. Like many actors when they first start out, Dylan was having trouble making his dreams come true.  Rather than pay his dues as a man, he found a different way to achieve stardom.  He decided to market himself as a woman during the pandemic after a Broadway musical he was appearing in closed.  And a star was born, or perhaps I should say spawned.

"Dylan started a TikTok series called Days of Girlhood, where he documented all the strange things a man must do to superficially resemble a woman (or at least a stereotype of a very young woman, circa 1955).  He now has millions of adoring fans.

"He has scooped up endorsements for everything from cosmetics to light beer.  He's making a fortune with his claims that he really is a woman.  His latest achievement is marketing sportswear for Nike, including sports bras.  However, considering that a man does not have a need for the support that a sports bra provides, this may be the straw that broke the camel's back.". . .


UPDATE: #BoycottHersheys Campaign Goes Viral, Company Accused of Erasing Women (americanpigeon.org)


. . ."Shortly after, #BoycottHersheys began trending on Twitter, with notable accounts such as @LeftismForU encouraging its followers to get the hashtag trending to first place.

"Oli London, a British influencer who began his detransition from a “Korean woman” called the campaign a “disrespect to real women.” He also included a screenshot of a tweet by Johnstone that advocated for “trans-exclusionary radical feminists” to be “vilified” and “shut down.”

"A year ago, Hershey celebrated women’s day without pandering to transgenders, writing, “Girls rule. Who are the women and girls in your life you’re celebrating? CelebrateSHE.' ”. . .

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