Amity Shlaes in Bloomberg: "Consumers may even embrace the product they have famously rejected, the electric car. Better Place LLC, a car battery service start-up, begins with the wager that the old problem of recharging batteries is the big obstacle that stopped consumers from buying electric vehicles before. Using Israel as a test site, Better Place in the next year or so will open 75 stations where electric cars can simply swap an exhausted battery for a new one in the same time it takes to refuel."
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