Saturday, March 18, 2023

#BoycottHersheys Campaign Goes Viral, Company Accused of Erasing Women

 American Pigeon

"Hershey Canada’s International Women’s Day campaign was met with ire and criticism after the company decided to include Fae Johnstone, a transgender woman, on chocolate bar wrappers with four women. Johnstone is a professional LGBTQ+ advocate and award-winning activist, according to Forbes. In response, #BoycottHersheys began to trend on Twitter.

"Johnstone, who goes by “they/she,” is Canada’s 2019 Youth Award winner. He is described as “a nonbinary and transfeminine educator, organizer, writer and trouble-maker based on unceded, unsurrendered Algonquin Territory (Ottawa, ON).”

“ 'As a 25 year old trans woman of South Asian heritage with lived experience,” Johnstone writes, “my work comes from a place of understanding that my communities (trans/2-spirit/gender non-conforming, sex-working and/or drug-using) are at the highest risk of violence.”

"Two-spirit refers to the Native American term meaning “third gender.”. . .

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