"Last year, Cracker Barrel was accused of 'going woke' when the restaurant lined its front porches with rainbow-colored rocking chairs during Pride Month - and customers even boycotted the chain, which has locations in 45 states."
"Masino, who joined nine months ago from Taco Bell, outlined the five pillars of improvement in the earnings call. DailyMail.com listened to it - and we summarize the plan below.
" 'The brand has lost some of its shine and particularly post-pandemic,' she said. 'But to ignite growth, we must revitalize the brand.'
Refreshed logos
" 'Cracker Barrel is an iconic brand, but even iconic brands have to evolve. We know from our research that despite high levels of consumer affinity, we're just not as relevant as we once were,' Masino said." . . .
No comments:
Post a Comment