"I have never spoken to Dylan Mulvaney nor will I. I try to be, for the LGBT community, the adult in the room. [He] is not."

Footage of Dylan Mulvaney Before Transition; PJ Media

 Althouse:   " '[He] is bouncing around all over the place. I have nothing in common with [him] The fringe is the worst thing that can happen to the trans community and the media only wants to report on that because of the sensationalization of it and honestly that’s got to stop."

Said Caitlyn Jenner, quoted in The NY Post.

Jenner also weighed in on Trump '24: "I think Trump is going to win this thing… He is a great man and he did tremendous things for this country.... We need an adult in the room and that adult right now is Donald Trump and that’s just kind of the way I feel right now."

She likes that word "adult." But that's a high level of generality. If you make looking for the adults your guiding principle, good luck finding your way around America.

I retreat to the OED. Here's the relevant definition, 2b: "Mature in attitude, outlook, behaviour, etc.; emotionally and mentally grown-up." There's a historical example from 1927 that I assure you I read only after writing the previous paragraph:

 "It is a widely-held notion in Europe..that the American is not adult, that he remains all his life a child." 

(nypost.com)

Evidence mounts that the problems at Bud Light and its parent go far beyond Alissa Heinerscheid - American Thinker

With its choice of Alissa Heinerscheid to be VP of marketing for Bud, AB InBev made waves in the industry by entrusting its top-selling brand to the marketing skills of a woman.  (They said it, not me. TD). . .

 Urban Dictionary defines "Influencer" thus: A word instagram users use to describe themselves to make them feel famous and more important when no one really know who they are or care, usually the type of people that call themselves foodies and post pictures of their avocado and toast cause they can't really do anything else interesting, usually also post their last holiday asking someone to #takemeback.

. . ."In fact, hiring online “influencers” may be part of the vaunted “creativity” that has garnered the company such global respect. After all, online influencers probably are cheaper than celebrity endorsers for athletic shoes,and reach demographic slices that don’t watch TV sports as much as the traditional Bud Light consumers, who are declining in number every year.

"Alissa Heinerscheid is not the disease, she’s a symptom. If she hadn’t made the condescending video presentation, she might have survived the imbroglio, but thanks to it, she is now forever the face of the disaster, and is seen as an antagonist by her former brand’s formerly loyal consumers.  A-B InBev was besotted with its highly successful (until a couple of weeks ago) creative marketing efforts.  She delegated (as capable managers do) some of her responsibilities to subordinates. Neither she nor her staff, however, had an inkling of the way their best customers would respond to a transsexual embodying the brand as an “influencer.”

"The beer business is tough, with worldwide consumption stagnant to declining, and trends favoring microbreweries over global brands. Creative marketing as a counterforce is an understandable response. After all, in a declining market something new needs to be done if there is to be growth.  

"But the fundamentals of marketing, especially the imperative to know thy customer must never be forgotten.". . .

RealityBites by Broc Smith