Sunday, April 2, 2017

Marvel VP of Sales blames diversity for falling comic book sales

Independent  "Despite forming the basis for the multi-million dollar blockbusters that have recently overtaken Hollywood, Marvel comic book sales have been falling.
"Well, Marvel VP of Sales, David Gabriel, spoke about what they believe could possibly lead to the decline, putting the blame on diversity.
“ 'What we heard was that people didn’t want any more diversity,” Gabriel told ICv2 at the Marvel Retailer summit. “They didn’t want female characters out there. That’s what we heard, whether we believe that or not.”
"H[e] continued: “I don’t know that that’s really true, but that’s what we saw in sales. We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against." . . . 
The Superhero Movie Diversity Race Is Over — WB/DC Wins By a Mile
While Marvel and Sony dither about the diversity of their superhero lineups, DC Comics and Warner Bros. (in conjunction with New Line) punctured every Spandex ceiling on Wednesday when they announced an unprecedentedly diverse lineup of superhero movies.
Confirmed:  Ezra Miller, who self-identifies as queer, will play The Flash in 2018, the first time an openly gay actor will play a major superhero in a feature film. . . .
Superhero Comics Giving Classic Characters Race, Gender, Religion Swaps for Diversity  "Mainstream comic book superheroes — America’s modern mythology — have been redrawn from the stereotypical brown-haired, blue-eyed white male into a world of multicolored, multireligious and multigendered crusaders to reflect a greater diversity in their audience.
"Society has changed, so superheroes have to as well, said Axel Alonso, editor in chief at Marvel Comics, who in November debuted Captain America No. 1 with Samuel Wilson, the first African American superhero taking over Captain America’s red, white and blue uniform and shield.
“ 'Roles in society aren’t what they used to be. There’s far more diversity,” said Alonso, who has also shepherded a gay wedding in the X-Men, a gender change from male to female in Thor and the first mainstream female Muslim hero in Ms. Marvel.

"The change to a black Captain America is already having an impact outside of comics." . . .
Image result for black superheroes marvel
Image result for black superheroes marvelI was fortunate to grow up when I did, able then to just enjoy comic book characters as a child should, characters who loved America and her ideals (usually unmet in the real world). But it would have been so much better if young African-American children then had their own superheroes to look up to as well, for their own sake as well as the sake of Jim Crow America.  But please...NOT like this (right)! ........................


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