RedState "It’s one thing to intentionally create what was arguably the worst marketing decision in history but it’s a whole different ballgame when a company doubles and triples down — while simultaneously trying to win back formerly loyal customers who can’t stop buying the company’s product fast enough.
"I’m talking about Bud Light, of course, which has now lost roughly 30 percent in sales since hooking up [no pun intended] with a 26-year-old man pretending to be a teenage girl — Dylan Mulvaney — who first gained notoriety on TikTok, as he chronicled his first “365 days of womanhood.” Mulvaney’s act is disgusting, yet at least a few folks in the Bud Light marketing department bought it — hook, line, and sinker.
"As the boycott against Bud Light grew stronger, and more costly to Anheuser-Busch InBev, the panicked beer maker put out a statement announcing that the Mulvaney fiasco wasn’t really a campaign at all, while laughingly saying “only one can” featuring Mulvaney was produced.
"Not to nitpick, but who the hell cares if it was one can or a million cans? The number of cans was irrelevant. The fact that Bud Light risked decades and countless millions of dollars building brand loyalty, only to throw it away in the name of “woke,” not to mention, via the Mulvaney character, was insane.
"Then we find out that Bud Light is set to sponsor three different Pride events in the coming months. . .
@notmichaelknowles Bud Light finally got hit by a truck
♬ original sound - notmichaelknowles
It appears to me that a widespread revolt against the transgender propaganda push is underway. People are saying that enough is enough. It’s easy to switch beer brands, and Bud Light never had a devoted following. It has always been just good enough, considering it is less caloric than regular beers.
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