Bold, brash, divisive, funny, and amped up, President Trump's style is similar to a shock jockey's. His presidency is another reminder of Limbaugh's staying power. The American right has been molded in his anti-elitist, grassroots, demotic, irreverent, patriotic, hard-charging image. Rush Limbaugh is not just a broadcaster. He defines an era.
"Florida governor Ron DeSantis spoke to Rush Limbaugh last fall at a gala dinner for the National Review Institute. The radio host was there to receive the William F. Buckley Jr. award. "He actually gave me one of the greatest compliments I've ever had," Limbaugh told his audience the next day. "He listed five great conservatives and put me in the list." DeSantis's pantheon: William F. Buckley Jr., Ronald Reagan, Antonin Scalia, Clarence Thomas, and Limbaugh.
"Good list. No media figure since Buckley has had a more lasting influence on American conservatism than Limbaugh, whose cumulative weekly audience is more than 20 million people. Since national syndication in 1988, Limbaugh has been the voice of conservatism, his three-hour program blending news, politics, and entertainment in a powerful and polarizing cocktail. His shocking announcement this week that he has advanced lung cancer, and his appearance at the State of the Union, where President Trump awarded him the Presidential Medal of Freedom, are occasions to reflect on his impact.
"It's one thing to excel in your field. It's another to create the field in which you excel. Conservative talk radio was local and niche before Limbaugh. He was the first to capitalize on regulatory and technological changes that allowed for national scale. The repeal of the Fairness Doctrine in 1987 freed affiliates to air controversial political opinions without inviting government scrutiny." . . .
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