American Greatness "The conventional wisdom on the Right in most of the rest of America is that California is a lost cause. Rather than fight inside California, where you are up against the most powerful and monolithic alliance of progressive special interests in the world, dedicate resources to flipping purple states, and keeping red states red. But to invert a popular quote attributed to Nietzsche, even if you do not gaze into the abyss, the abyss will still gaze back into you.
"California’s role in influencing the future of the country is unparalleled. In addition to its economic and demographic weight, California remains the epicenter of America’s media and entertainment industry, as well as its high-tech industry. Even if several American states defy the momentum of California’s political class, laws governing California frequently end up becoming federal policy. The abyss is coming for us all, and its epicenter is in California.
"It’s expensive to engage in public education in a state with a population of nearly 40 million, including 22 million registered voters. California’s political culture is almost completely dominated by social radicals and environmentalist extremists. But if the challenges to changing the political culture in California are daunting, the potential rewards are even greater.
"There is an immediate financial incentive for the Right to take the fight into the belly of the beast, which is that whatever money California’s well-heeled public sector unions and progressive billionaires have to spend on defense in their own state is money that will not be used to swing close races in other states. The question then only becomes how to engage in asymmetric warfare to ensure that California’s progressives spend far more money on defense than their attackers spend on offense. In this manner, even if the political battle is lost, the money is well spent.\
"An example of this strategy is Proposition 32, waged in 2012 by reformers attempting to force government unions to obtain consent from their members before they could spend any of their dues on political campaigning. A lot was at stake for these public sector unions, which in California spend an estimated $600 million on political campaigning and lobbying each two-year election cycle. That’s a lot of money, even in California. Voters rejected Proposition 32, but proponents spent $10 million, whereas the union defenders spent over $108 million. That’s $98 million that did not flow into the other U.S. elections in the 2012 cycle.". . .
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