Gillette: "Get Woke, Go Broke"

Ghenghis Gary

Gillette's likeliness-to-buy among consumers drops 4 points after 'toxic masculinity' ad  "Gillette and its politically correct enablers have been trying to spin that godawful ad the company ran, hectoring its own customers about 'toxic masculinity,' as a success, but buried in the details, there's one little problem:
"Likeliness to buy has dropped in the wake of the fiasco. That means 'buying' which is the whole purpose of advertising. According to a post-ad survey by Morning Consult, a left-leaning consulting group that says it's 'trusted' by Politico and the New York Times:

In the two weeks before the campaign launch, 69 percent of Americans said they would consider purchasing products from Gillette. In the two days following the ad, that moved to 65 percent. 

"Morning Consult dismisses this number as insignificant in the context of the positive polling responses it says customers gave, but four points seems like a lot in just two days in the wake of such a controversy. When you hear about a tsunami or a wildfire leaving four dead in the first hour of its occurence, you know that's a figure that's going to go up. What it sounds like from this side is people lying to pollsters, saying they are all in for social justice to seem like good people - and then voting with their feet." . . .

 

 

Kurt Schlichter:  We Need To Retoxify Masculinity  "Let’s be clear: My pronouns are “he,” “his,” and “stop being creepy weirdos.”

"Okay, maybe the last one isn’t a pronoun, but then again, I’m a man and if I want an insulting string of words directed at the nattering nabobs of gender neutrality to be a pronoun, it is a pronoun. And if you don’t like it, fight me.
"We need more masculinity, and the more toxic the social justice warriors think it is, the better.
"Bizarrely, now shaving companies are allying with the SJWs in an Axis of Irritants. Gillette is channeling campus gender studies dorks to try to sell you razors. They all think you should soften up, get in touch with your feelings, and submit." . . .