Budweiser Humiliated at Sturgis After Woke Company's Stunt to Win Back Fans Epically Backfires

 Budweiser Humiliated at Sturgis After Woke Company's Stunt to Win Back Fans Epically Backfires (westernjournal.com)

"The punishing conservative boycott of Anheuser-Busch InBev’s Bud Light brand continues unabated, as the beer giant was unceremoniously blackballed at a major motorcycle event it sponsored in South Dakota.

"The grim situation was captured in a TikTok video by user CycleDrag, who posted shocking footage Tuesday showing tent after tent with row after row of empty Budweiser booths that had been set up to promote the beer.

"The TikTok video was shared on Twitter by a user who noted that there were “ZERO attendees at the Budweiser tent in Sturgis. This may be the BIGGEST marketing blunder of all time!”

"The no-show was especially jarring because Budweiser was an official sponsor of this year’s City of Sturgis Motorcycle Rally. So even when it lavishes money to woo customers to a free event, beer drinkers stayed away in droves." . . .

Bud Light Losing Shelf Space: Will Probably Never Recover Sales - The Lid (lidblog.com)  

You may remember at the beginning of the Bud Light boycott, this writer emphasized that boycotts never work. The Bud Light boycott worked. The marketing effort with transgender influencer Dylan Mulvaney was the wrong marketing effort at the wrong time. It severely hurt the brand, releasing Americans’ hatred for the wokeness shoved down our throats for too many years. Someone in the Marketing Dept. didn’t do the job of understanding the product’s consumers.

It goes on; the Babylon Bee: Beverage Pretending To Be Beer Features Man Pretending To Be Woman | Babylon Bee

. . ."Long a staple drink of people who hate actual beer, Bud Light felt putting Dylan Mulvaney's face on a can would also attract people who hate actual women. "As a man acting out the most horrendously offensive stereotypes of women, Mulvaney taps into the soul of people who despise real women," said Mr. Whitworth. "As a company dedicated to serving those who detest real beer, the partnership made perfect sense. The new beer can just shouts, 'Come, enjoy this atrocious substitute for the real thing'."

"While a few in the media questioned the move, so far Bud Light fans have welcomed drinking out of a can featuring the face of a guy with a little girl fetish. "It really completes the experience," said Bud Light fan Mason Olsen. "If that dude with his massive jaw can pretend to be a little girl - well, I can pretend this is real beer. It's pretty inspiring."