"I hated it. I hated being told to use it, I hated having an old man explain something I otherwise had no idea how to do, and I hated the process of using my phone’s camera to connect with my browser."
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| courtneyengle.com |
. . ."You’re passing a billboard at 70 miles per hour and see a QR code.
"Once you’re forced to use a QR code against your will, you start noticing them everywhere. I truly can’t understand how they’ve become so widely used when the user experience is so poor. And what about those chumps that put QR codes on billboards? How on earth does that work?
"You’re passing a billboard at 70 miles per hour and see a QR code. Even if you’re determined to use that code instead of just Googling the brand you see on the billboard, is it even possible?
"Can you whip out your phone, open your app, steady the viewfinder over the code and allow your browser to open the page without committing vehicular manslaughter?
"Are you supposed to pull over on the highway and scan from the shoulder? Is anyone tracking the usage of these high-stakes QR codes? This is nonsense at best, and downright deadly at worst.
"The Right Tool for the Job
"Here’s my solution: don’t default. Choose the right tool for the job and the audience.
"In a situation like a highway billboard, scrap the QR codes altogether and just get better at establishing clear URL naming conventions and using redirecting vanity domains. Sure, it might require a little more creativity, but what’s ultimately easier for the user: scanning a QR code from the passing lane, or committing a straight-forward URL (like site.com/billboard) to memory?" . . . Full Article...
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