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| Rich Terrell toon added by TD |
"One of the unique and pleasant aspects of writing for American Greatness is that it allows its columnists to compose the titles/headlines that appear above their columns. Most publications don’t do that. A copy editor writes the headline and slaps it on the piece, sometimes with unintended results. Readers tend to judge a column by its title even more than they judge a book by its cover—and the latter is the cliché of all clichés for a reason. I can’t tell you the number of times over the years that I’ve seen readers upset with a columnist (or even a reporter) about something he didn’t write and over which he had no control, all because a copy editor got creative or tried to be clever or took too many liberties with the content of a column. That’s not usually a problem here at American Greatness.
"I point this out today for a reason, namely, because I’m going to need you to bear with me for a second. I wrote the headline/title on this column, and so, I know what it says. I also know that what you’re about to read may seem to contradict that headline. Actually, it contradicts the headline directly. But as I say, hang with me for a bit.
"So, the new Cracker Barrel logo redesign is irrelevant. It doesn’t matter. Sure, the new logo is bland. It’s uninteresting. It disconnects the company from its history. And it was almost certainly the result of a collaboration between unimaginative Cracker Barrel executives who are disengaged from their company’s customer base and equally unimaginative outside consultants who have probably never eaten at one of the restaurants, much less talked to its patrons. The redesign will appeal to few, if any, and will do nothing to help the company. But then…so what? It’s just a logo, after all. Who cares? In the grand scheme of things, it’s hardly worth the outrage. If it hadn’t been pointed out on social media, and if a handful of conservative influencers hadn’t stirred up indignation over the change, 99.99% of Americans never would have noticed it, and even those who did wouldn’t have allowed it to raise their blood pressure. The bottom line is that in and of itself, the Cracker Barrel logo redesign is a non-story. The very idea that anyone should care about it is just more “boob bait for Bubbas,” as the late Senator Daniel Patrick Moynihan used to say about overhyped Clinton scandals." ... More...
Comment to the above: "I love Cracker Barrel’s(sp) and its menu. What I noticed is the work ethic. If you get there when they first open in the morning and it’s not too busy you might try to converse with some of the employees. I do. Ask them how long they have been working there. Many have worked for over a decade. They like their jobs which means the company, at least at mid-level, is doing something right."
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