And they were fine with the ugliness of Joy Reid's bitter thoughts. TD
"Cut off from NBC’s resources, burdened by plunging ratings, and abandoned by advertisers, MS NOW represents the fate awaiting media empires that mistake partisan fervor for a sustainable business plan."
"Once upon a time, MSNBC was the crown jewel of progressive media, a cable empire drawing millions of loyal viewers by selling a steady stream of anti-conservative narratives. In its glory days during November 2020, the network averaged 2.6 million primetime viewers, the highest in its history, riding a wave of Trump-versus-Biden hysteria.
"Yet that period of cultural dominance and advertising gold have long since vanished. What remains is a network rebranded as “MS NOW,” struggling to stay solvent and increasingly cut off from the very resources that once allowed it to punch above its weight.
"The unraveling has been swift. By 2022, MSNBC’s primetime audience had already dropped by 25 percent from 2021 highs, falling to just 1.2 million viewers. That collapse brought with it steep ad revenue losses, costing NBCUniversal’s news division hundreds of millions. The writing was on the wall: trendy ideological programming might stir a base, but it alienates advertisers and broader audiences.
"By 2023, the network’s primetime audience hovered around 1.22 million, a mere shadow of its 2020 glory, with total-day viewership stuck below 800,000. Despite fleeting bumps during election cycles, MSNBC had already become a financial liability.
"The downfall accelerated after Trump’s 2024 victory. Ratings nosedived as disillusioned viewers fled the echo chamber. In the first quarter of 2025, primetime ratings sank to 1.024 million, an 18 percent year-over-year decline, with total-day audiences cratering 27 percent to 593,000. Such hemorrhaging translated into staggering losses, with projections estimating NBCUniversal’s cable news arm bleeding over half a billion dollars annually.
"The network’s response was desperate cost-cutting. In January 2025, MSNBC initiated layoffs affecting around 75 employees across divisions. The following month, nearly 100 union staffers from flagship shows like The Rachel Maddow Show were let go. Joy Reid was shown the door as The ReidOut collapsed under abysmal ratings." . . . More
Rachel didn't want to hear about the risky gay . . . "Her other problem is a raw dishonesty. Maddow confronted her and she started walking it back: "No, no, no, that’s not what I said, that he couldn’t be on the ticket because he is gay."
"Of course it was. The VP's campaign team did not want to run the risk of having a man married to another man raising two kids on the ticket.
"The book tour is not going well. Wonder if she will be answering questions 107 days from now?" Silvio Canto, Jr.
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