"This is true as companies are finally beginning to realize that it is not helpful to their bottom line to alienate a significant portion of their customer base by promoting a lifestyle that is offensive to many." . . .
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| Target 2024 Pride - Cara Marris |
"While the Boston Red Sox Organization continues to celebrate Gay Pride Month by hosting, yet again, gay pride and a gaggle of drag queens at a home game at Fenway Park on June 9, the Wall Street Journal reports that corporate America’s enthusiasm for underwriting June Pride celebrations has greatly diminished.
"The New York Post reveals that a growing number of companies — including Pepsi, Citi, Master Card, Nissan, Garnier, and Booz Allen Hamilton Holding Corp — have dropped or greatly scaled back their financial contributions to this year’s Pride events. Fear of backlash from an increasingly conservative consumer base, combined with a general distancing from diversity, equity, and inclusion programs. has led these companies to scale back their support.
"And although some — including Eve Keller, a spokesperson for the United States Association of Prides, a nonprofit that supports Pride event organizers throughout the country — have attempted to blame the “economic uncertainties” related to the Trump tariffs as the reason for the gay marketing pullback, the truth is that many of those who have been pressured to continue their economic support have requested that their names and logos be removed from official displays and apparel.
"And who can blame them? Most corporate decision makers likely look at the cautionary tale of the Anheuser-Busch disastrous LGBTQ marketing campaign with transgender influencer Dylan Mulvaney. A slick video featured the transwoman Mulvaney in a bathtub drinking a Bud Light beer as part of the advertising campaign. Teaming up with Mulvaney to sell Bud Light cost the world’s largest brewer as much as $1.4 billion in sales because of backlash and boycotts of its product.
"It is hard to imagine what could have possessed Anheuser-Busch to allow this to happen. The person blamed for the disaster was Anheuser-Busch’s out-of-touch VP of Marketing for Bud Light, Alissa Heinerscheid, who told an interviewer that she was inspired to recruit Mulvaney in an effort to update the “fratty” and “out of touch” humor of the beer company with “inclusivity.”
"Hired to lead Bud Light in 2022 as the first woman to lead the brand, Anheuser-Busch fired Heinerscheid in 2023. She is now working for LIV Golf, the controversial professional tour backed by Saudi Arabia’s Public Investment Fund that launched a few years ago as a rival to the PGA Tour. According to her LinkedIn page, Heinerscheid is working in “Team Business Operations” at LIV." . . .
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