Who approved Hallmark's decision to air same-sex wedding ads?

M. Catharine Evans  "Hallmark Channel's decision, first to air ads from the wedding registry company Zola that feature same-sex couples kissing on their so-called wedding days, then to pull the ads due to an outcry from the conservative group, One Million Moms (1MM), and ultimately to reverse course after backlash from the LGBT organizers of GLAAD, created all of this inane whiplash by airing the ads in the first place.  That Crown Media, the parent company of Hallmark, did not see fit to filter out the Zola commercials before their target audience of conservative-minded families watched in disbelief, raises the question, "Who approved the Zola ads?"

"On December 13, Crown Media Family Network's CEO, Bill Abbott, told reps from One Million Moms the advertisements "aired in error" and he was informed about them only after hearing from concerned 1MM supporters.  Crown Media pulled the ads saying, "The debate surrounding these commercials on all sides was distracting from the purpose of our network."

"Abbott's move to ban the ads conveniently led to a reciprocal backlash from high profile LGBT activists, catapulting the controversy into the public arena.  Two days after tweets from Pete Buttigieg; Ellen DeGeneres; and, of all people, William Shatner, Hallmark's CEO, Mike Perry, promised to reinstate the Zola commercials. Perry said Abbott made the initial call to stop the ads from airing.  Perry not only announced that the ads will run, he stated that Hallmark will work with GLAAD to "better represent the LGBTQ community across our portfolio of brands."

"In other words, Judas Hallmark executives betrayed their faithful and lucrative audience with a lesbian kiss." . . .