I have difficulty believing that. More likely, as Daniel Greenfield observes, Coke is destroying the pro-America brand association that it had been building for over a century because “it’s afraid” of the political forces aligning against it
. . . "In 1985, Coca-Cola executives opted to alter the company’s product to satisfy what they believed to be the progressive tastes of Americans. In the end, it was Americans’ loyalty to the company’s corporate brand that saved them from its executives’ decision to make sweeping changes to its product for the sake of perceived “progress.”
"There’s still a clear leader in the space of sugary soft drinks, and it remains Coca-Cola. But as Daniel Greenfield observes at FrontPage Magazine, Coke currently owns “a majority share of a declining market.” To address this crisis, Coca-Cola’s current executives have opted to alter the corporate brand in order to satisfy what they believe to be the progressive political desires of Americans, and it doesn’t appear that there is even a remote possibility that Americans’ loyalty to the product alone could ever save Coke from this stupid decision.
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