Sunday, May 5, 2013

Rush Limbaugh: Don’t blame me for WABC’s declining ad sales (UPDATED)

Read more: NYDailyNews.com  "The roots of this simmering dispute go back to February, 2012, when Limbaugh called law student Sandra Fluke a “slut” after she pressed D.C. lawmakers to mandate insurance coverage of birth control.
"Media Matters and other progressive groups called for advertisers to drop Limbaugh’s show — and several hundred, including Sears, Geico, John Deere, Netflix, Capitol One and the New York Lottery, did, the group said.
"Limbaugh has said the departees were replaced, and a source close to the show said revenue was “very minimally impacted in the short term.”
....
"Talk radio has suffered from a serious ad slump since the recession began in 2008. But WABC has opened a substantial lead in recent years over its primary news/talk rival in New York, WOR. In the latest Arbitron ratings, WABC averaged 2.8% of the audience to 1.2% for WOR.
....
"If Limbaugh leaves Cumulus, which now carries him on 40 stations in 36 markets, the source at his show confirms he would be looking for other stations in those markets."

UPDATE:Talk radio turmoil  "While liberal media enjoy the spectacle of intramural conflict in the talk radio biz, this appears to be nothing more than a hardball negotiation tactic, with both sides keeping their options open. Fans of Rush and of talk radio need not worry."

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