Righteous Indignation Over New Gillette Ad

Rush Limbaugh  . . . "I am being overwhelmed today with email from people who are beside themselves over this new Gillette commercial aimed at Millennial men. And, by the way, I don’t blame you. If you are among the crowd righteously offended and indignant over this, Gillette is obviously being run by Millennials. This is the danger. Millennials grow up and they get management jobs at various corporations, and they become in charge of advertising and marketing, and this is what’s happening now.

. . . "Oh, you haven’t heard about this Gillette ad? Oh. Well, they’re calling it “We Believe: The Best Men Can Be.” And it basically tells men to reexamine themselves in the way they raise boys. The ad goes on to show men getting into fights, standing in front of barbecue grills, probably grilling meat, destroying the planet, and then it shows men verbally harassing women.

"It’s got one stereotype after another of what liberals claim is wrong with being a man. And Gillette incorporates all of that and is warning fathers, “Don’t let your kids become this.” In fact, the ad even has a happy ending. We see clean-shaven men — how many Millennials shave? Do you see Millennials with — I mean, seriously, they’re such tightwads. I don’t think they shave. I can’t tell you what tightwads they are. They’re cheapskates and they’re tightwads to boot. And that is not a broad generalization. It happens to be literally true. ‘Cause they think anything more expensive than free is too expensive. Not all. But a way, way too large number of them do.

" 'Anyway, the happy ending in the ad, we see clean-shaven men finally behaving themselves, not grilling meat, and not ogling women! All because they have chosen to use Gillette razors in order to be the best a man can be." . . . More tomorrow