What the Bud Light Fiasco Reveals about the Ruling Class

 Brownstone Institute "What were they thinking? How did someone believe that making “trans woman” Dylan Mulvaney the icon of a Bud Light ad campaign, complete with a beer can with Mulvaney’s image on it, would be good for sales? With an ad featuring this person vamping around in the most preposterously possible way? 

"Dylan, who had previously been interviewed on trans issues by President Biden himself, was celebrating “365 Days of Girlhood” with a grotesquely misogynistic caricature that would disgust just about the whole market for this beer. Indeed, this person’s cosplay might as well be designed to discredit the entire political agenda of gender dysphoriacs. 

"Sure enough, because we don’t have mandates on what beers you must buy, sales of the beer plummeted. 

"The parent company Anheuser-Busch’s stock lost $5 billion or 4 percent in value since the ad campaign rollout. Sales have fallen 50-70 percent. Now there is worry within the company of a widening boycott to all their brands. A local Missouri distributor of the product canceled an appearance by Budweiser Clydesdale horses due to public anger.

"Ads are supposed to sell products, not prompt a massive public backlash that results in billions in losses. This mistake could be for the ages, marking a distinct departure from corporate deference to wackadoodle ideas from the academy and a push for more connection to on-the-ground realities. 

"The person who made the miscalculation is Alissa Gordon Heinerscheid, Vice President in charge of marketing for Bud Light. She explained that her intention was to make the beer King of ‘Woke’ Beers. She wanted to shift away from the “out of touch” frat party image to one of “inclusivity.” By all accounts, she actually believed this. More likely, she was rationalizing actions that would earn her bragging rights within her social circle. 

"Digging through her personal biography, we find all the predictable signs of tremendous detachment from regular life: elite boarding school (Groton, $65K a year), Harvard, Wharton School, coveted internship at General Foods, and straight to top VP at the biggest beverage company in the world. ". . .

Hakeem Jeffries with his Relatives and friends

George Soros, other influential donors flocked to Hakeem Jeffries

Democratic House leader Hakeem Jeffries haunted by record of his antisemitic uncle: Who is Leonard Jeffries? [Video] (aol.com)   On July 20, 1991, a Black studies professor at the City College of New York named Leonard Jeffries gave a two-hour speech at the Empire State Black Arts and Cultural Festival in Albany, the New York state capital, that attacked Jews with what one observer would later describe as “snarling racism.”

"Even as he sometimes alighted on the purported subject of his talk — the need for New York state to implement a less Eurocentric curriculum in its schools — he returned repeatedly to blame “rich Jews” for slavery and contemporary American racism.

"Thirty years later, his nephew House Minority Leader Hakeem Jeffries, D-N.Y., is being forced to explain why he defended that day’s infamous, inflammatory remarks — and why he failed to disclose that defense earlier, when he had opportunities to do so.". . .

House Minority Leader Hakeem Jeffries under fire for defending uncle's antisemitic comments while in college (nypost.com)

A senior in college at the time, Hakeem Jeffries blasted black conservatives in his Vanguard opinion piece, calling them “house negroes” and lamenting their acceptance by the “white media.”

I suppose MSNBC's Joy Reid would be more to Hakeem's liking. TD

Rep. Hakeem Jeffries once defended antisemitic speech, Louis Farrakhan - The Jerusalem Post (jpost.com)  . . ."In 2013, when he was first elected to Congress, Hakeem Jeffries told the Wall Street Journal that he had only a “vague recollection” of the controversy and that his parents sought to shield him from it. But a CNN report this week found that Jeffries — who was 21 and in college when the controversy began — defended his uncle in a student newspaper and was a board member of a student group that invited his uncle to give a speech on campus. The opinion piece he wrote also defended Louis Farrakhan, the Nation of Islam leader with a well-documented history of antisemitic statements, and took aim at Black conservatives. ". . 

America needs a new GOP

"We do need a new Party, but we cannot win with a separate party, a third party. What must happen is that the true conservatives in the GOP must wrest control of it from the squishes." A Third party gave us the Clintons for decades. TD 

A Think Toon by David Hitch

  American Thinker   "You can't have a Republican Party if you don't have a coherent and cohesive agenda. What do Republicans stand for? We can't answer that question and get all Republicans to agree, judging by the way they vote with Democrats sometimes. 

"But with Democrats, you ask them what they stand for and they will all agree: Climate change mandates, avoidance of fossil fuels, trans rights, gay rights, drag rights, abortion, "social justice", pedophilia, free stuff, socialized medicine, anti-capitalism, dissolution of the Constitution, gun confiscation, the abolition of private property, defunding police, liberality in prosecuting criminals, legalizing all recreational drugs, DEI, SEL, ESG, CRT. Democrats are all in for lewdness, looseness, and loudness.

"The Left have a concrete agenda and it does not involve freedom, liberty, and self-sufficiency. It does not involve being left alone and leaving others alone to pursue happiness except when it is they doing the pursuing of said happiness. Republicans are not allowed to pursue happiness if Democrats have anything to do with it. Progressivism will seep into every conservative crack, like laundry scum. They are not content doing their own thing. They want to do ours as well.

"Republicans are notoriously squishy. People like Linsey Graham, who waxes hot and cold when it comes to being a conservative, are the ones hurting our brand, such as it is. Romney & Co. (the RINOs), have given conservatism not just a bad name, but another name: Cowards.". . .

"I have never spoken to Dylan Mulvaney nor will I. I try to be, for the LGBT community, the adult in the room. [He] is not."

Footage of Dylan Mulvaney Before Transition; PJ Media

 Althouse:   " '[He] is bouncing around all over the place. I have nothing in common with [him] The fringe is the worst thing that can happen to the trans community and the media only wants to report on that because of the sensationalization of it and honestly that’s got to stop."

Said Caitlyn Jenner, quoted in The NY Post.

Jenner also weighed in on Trump '24: "I think Trump is going to win this thing… He is a great man and he did tremendous things for this country.... We need an adult in the room and that adult right now is Donald Trump and that’s just kind of the way I feel right now."

She likes that word "adult." But that's a high level of generality. If you make looking for the adults your guiding principle, good luck finding your way around America.

I retreat to the OED. Here's the relevant definition, 2b: "Mature in attitude, outlook, behaviour, etc.; emotionally and mentally grown-up." There's a historical example from 1927 that I assure you I read only after writing the previous paragraph:

 "It is a widely-held notion in Europe..that the American is not adult, that he remains all his life a child." 

(nypost.com)

Evidence mounts that the problems at Bud Light and its parent go far beyond Alissa Heinerscheid - American Thinker

With its choice of Alissa Heinerscheid to be VP of marketing for Bud, AB InBev made waves in the industry by entrusting its top-selling brand to the marketing skills of a woman.  (They said it, not me. TD). . .

 Urban Dictionary defines "Influencer" thus: A word instagram users use to describe themselves to make them feel famous and more important when no one really know who they are or care, usually the type of people that call themselves foodies and post pictures of their avocado and toast cause they can't really do anything else interesting, usually also post their last holiday asking someone to #takemeback.

. . ."In fact, hiring online “influencers” may be part of the vaunted “creativity” that has garnered the company such global respect. After all, online influencers probably are cheaper than celebrity endorsers for athletic shoes,and reach demographic slices that don’t watch TV sports as much as the traditional Bud Light consumers, who are declining in number every year.

"Alissa Heinerscheid is not the disease, she’s a symptom. If she hadn’t made the condescending video presentation, she might have survived the imbroglio, but thanks to it, she is now forever the face of the disaster, and is seen as an antagonist by her former brand’s formerly loyal consumers.  A-B InBev was besotted with its highly successful (until a couple of weeks ago) creative marketing efforts.  She delegated (as capable managers do) some of her responsibilities to subordinates. Neither she nor her staff, however, had an inkling of the way their best customers would respond to a transsexual embodying the brand as an “influencer.”

"The beer business is tough, with worldwide consumption stagnant to declining, and trends favoring microbreweries over global brands. Creative marketing as a counterforce is an understandable response. After all, in a declining market something new needs to be done if there is to be growth.  

"But the fundamentals of marketing, especially the imperative to know thy customer must never be forgotten.". . .

RealityBites by Broc Smith

Tucker: For the first time in history, US government is arresting people for saying things it doesn’t like…

  Revolver News  "The First Amendment guarantees the right to free speech, but it seems like the Biden regime is doing everything under the sun to quash this fundamental right. Everyday we see and feel more censorship from this regime and Americans are finding it harder and scarier to express themselves without fear of being attacked by the rabid liberal mob or even arrested by our tyrannical government.

"This is not how our founding fathers pictured America to be,  and if you really want to talk about “threats to democracy,” this is it.

"Just look at the recent conviction of Douglass Mackey for sharing a meme that mocked stupid Hillary voters… Mackey now faces ten years in prison for sharing a meme on Twitter that didn’t harm a single soul. The government’s decision to prosecute Mackey for exercising his right to express his views in a funny and satirical way should be a violation of the First Amendment. But it wasn’t for very political reasons. This case is a sign of just how far the government is willing to go in order to silence dissenting voices.

"But there’s more folks…

"In addition to targeting law-abiding Americans who mock political elites, the Biden regime is now going after left-wing black radicals who are speaking out against the Ukraine war.

"Guess what the regime is calling them? Yep, you got it, “Russian agents.' ”. . .

See a connection?

 

NYC Subway Attack Victim Slams AOC’s Call to Direct Police Funding to Teachers

"The man who attacked Gomes was a career criminal, jailed multiple times, and at one point, reportedly committed murder.' But an AOC voter?

 Townhall  A woman from Queens, New York who lost her eye in a violent attack last fall torched Democrat Rep. Alexandria Ocasio-Cortez’s (NY) suggestion that funding for police be given to public schools, parks, and libraries. 

Elizabeth Gomes, 33, was brutally attacked at a subway station by a “homeless ex-con,” 41-year-old Waheed Foster, last year, according to the New York Post. On Monday, Ocasio-Cortez slammed Democrat Mayor Eric Adams’ decision to give “militarized” police their first raise in seven years.

“We are now at a point where officially, most officers are paid more than a teacher with a master’s degree,” Ocasio-Cortez said on the show. “We are defunding safety, defunding our public schools, defunding our public pools, defunding our parks [and] defunding our libraries.”

She added that “we are sending a message about who and what we care about.”

In an interview with Fox News, Gomes said the city has “lack of safety, lack of not having the right people there around us to take care of us when we need them.”

“At that moment, when I was running up the train station, I wasn’t thinking about calling up a teacher or calling a lifeguard for a pool. I was thinking about calling the police.”

50 ways to protect our Joe? -

 The issue here is that a letter was signed giving credibility to Biden's message that the whole thing was disinformation.  That smells bad and every one of the 50 should be brought before the Congress to explain their signature.

 American Thinker  "Remember that letter that hit the front pages about Russia disinformation and the Hunter Biden laptop?  It was signed by 50 intelligence experts and now we are learning that it was a bit fishy.  Could it be that the whole thing was set up to find 50 to protect the presidential candidate before the second debate?  To paraphrase Paul Simon, some Democrat was out there saying something like there must be fifty of you ready to sign a letter to protect our Joe.  

"This is the story:   

Joe Biden’s presidential campaign prompted former acting CIA Director Mike Morell to “help Biden” by organizing 50 colleagues to sign a letter in October 2020 falsely claiming that damning emails from Hunter Biden’s laptop published by The Post were Russian disinformation.

In private sworn testimony, Morell told the House Judiciary Committee that Antony Blinken, now secretary of state, was the senior campaign official who reached out to him “on or before” Oct. 17, 2020, three days after The Post published an email from the laptop suggesting Hunter had introduced his Ukrainian business partner to his father, then-Vice President Biden.

Morell, identified as a potential CIA director under Biden, said he organized the letter to “help Vice President Biden… because I wanted him to win the election.”

Alvin Bragg Doubles Number of Felons Freed Without Bail -

  Moonbattery

As recently as the 1990s, Democrats understood the necessity of three strikes laws. In those days, Democrats would often side with law-abiding citizens against sociopaths. Things have changed. Hochul had better scramble to keep up.

" Meanwhile, as Soros-appointed Manhattan DA Alvin Bragg strategically attempts to secure the Republican nomination for Donald Trump with deliberately absurd criminal charges, real criminals run free:

The proportion of cases in which the Manhattan DA’s office has not asked for felony suspects to be held on bail has more than doubled since 2018, according to its own data. …

Campaigners have accused officials of ‘a depraved indifference to human life’ and pointed to a spate of recent cases in which suspects have been released without bail before going on to commit heinous crimes.

"Small price to pay for social justice, right liberals?

"The Trump case hinges on promoting an old alleged misdemeanor to multiple felonies.

Meanwhile, data shows [Bragg] is increasingly downgrading felonies to misdemeanors, contributing to fewer cases being bail eligible.

"Not even Kathy Hochul has the belly for Bragg’s level of moonbattery:

[Hochul] has previously blasted Bragg for ‘going soft’ after he released without bail a man who terrorized McDonald’s patrons with an ax.

"Just another example of civilization unraveling. '. . .

Transportation Secretary Pete Buttigieg proposes spending $20 million taxpayer dollars on female crash test dummies

"Who are the dummies now?"

 American Thinker   "Transportation Secretary Pete Buttigieg has proposed that the Department of Transportation include  $20 million for female crash-test dummies in its 2024 fiscal budget. That Buttigieg -- famous for his love of females though he may be -- wants to spend vast sums of taxpayer dollars on feminine crash dummies seems odd in the current cultural climate in which we salute all things non-binary.

"Nonetheless, Mayor Pete’s proposal has already garnered support from several House Democrats. For example, Rep. Rosa DeLauro of Connecticut praised Buttigieg’s plan during a recent House Appropriations Subcommittee meeting. DeLauro stated that the use of female crash dummies would be a major step forward in the fight against “gender inequity”.

"Say what? Unlike humans, who are either one sex or another, crash dummies can’t be gendered…as they are not living beings. But, in today’s world, nothing can stand in the way of insanity.

"How will manufacturers make crash dummies “female?” Will they be shorter and lighter? Have big breasts and wear lipstick? Carry a purse? Will they tell the “male” crash dummies to slow down and ask for directions? This would seem kind of stereotypical and/or misogynistic in this day and age, wouldn’t it?

"How can we even have female crash test dummies if we don’t even know what an actual woman is?". . .

Watch: Purple-Haired Dem Thanks Buttigieg for Development of 'Female Dummies' for Equity (thefederalistpapers.org)

"And, as one might predict, Democrats found something to like in every bit of questionable spending there was — in particular, Connecticut Rep. Rosa DeLauro, perhaps best known to casual congressional observers as “the one with the purple hair you occasionally see screaming on C-SPAN.' ”

Hakeem Jeffries Shows How Black Racism Is Baked Into The Cake

Leftist POC's and their spokes-tool Obama-mentored Joe Biden will not let it go. Let our nation rot away as long as it gets votes. TD

  American Thinker  "As one would expect, Hakeem Jeffries, the first Black minority Speaker of the House, denied his history as a racist. Like many blacks, he may believe he can’t be a racist because blacks don’t have the “power to effectuate their prejudices,” or when blacks slur whites, they aren’t slurs because they’re truisms to achieve equity. Jeffries’ position highlights why American anti-racism programs won’t be successful until they eliminate that mindset and, instead, encourage blacks to be honest about their racism.

Jeffries

Black economist Walter Williams said: “Racial discrimination and racism in our country could have earned a well-deserved death, but it has been resurrected by race hustlers and poverty pimps as I call them, such as Jesse Jackson, Al Sharpton… who make a living on the grievances of blacks.” If Williams were still alive, he would have a longer list of well-known race hustlers, like Hakeem and several other senior people in Washington.

In 2013, Hakeem was asked about his overtly racist and anti-Semitic Uncle Leonard Jeffries. He said he had only a vague recollection of Leonard’s controversial positions. “There was no internet during that era.”

Last week, articles surfaced that made a mockery of his answer. Hakeem had invited his uncle to speak at Hakeem’s college, Binghamton University. Jewish students objected, noting the recent controversy surrounding Leonard’s being asked to step down as the Chairman of Black Studies at the City College of New York after a speech in which he called the president of the college the “Head Jew” of the “kabala” of Jews running the college. He also said Jews financed the slave trade.". . .

Commenting on race baiter and anti-Semite Al Sharpton, Kamala said, “Rev, I love you! And I thank you, on behalf of all of us, everyone, for all that you do and all that you are ... you are always a voice of truth ... you are part of the conscience of our country.”

A Lesson in Corporate Wokeness: The Disaster After Making Aunt Jemima a Pariah

 A Lesson in Corporate Wokeness: The Disaster After Making Aunt Jemima a Pariah (townhall.com)

"Though it is finally cooling, lingering effects are still seen with the cultural furor surrounding the beer brand Bud Light. There were a number of missteps regarding the poor decision to involve transgender influencer Dylan Mulvaney, and one of the aspects that have come to light is how those in charge of the brand have been engaging in corporate woke culture.

"Many have seen the video of Alissa Heinerscheid, the VP of Bud Light, laying out her intentions for the beer brand to use a lexicon of woke culture and insult her out-of-touch customer base. But she is not alone. Also involved in things was Anheuser-Busch's vice president of communications, Jennifer Morris. In a prior interview, she laid out some of the goals for the company as she envisioned things:

Anheuser-Busch is in a unique position to bring attention to DE&I issues in a way that brings consumers along on the journey to drive positive change and create a more equitable world…we can leverage our scale and resources to further conversations around DE&I and help consumers understand the difference they can make as individuals. . .

 Have a Cold Bud Light, Not a Woke One; Anheuser-Busch blundered badly by indulging ESG.  "Anheuser-Busch is losing customers over Bud Light’s partnership with transgender activist Dylan Mulvaney, but the company’s problem is more fundamental. The brewer has fallen in line with other companies engaged in “stakeholder capitalism,” which prioritizes broad social issues over shareholder value."...

Bud Light replaces marketing exec behind Dylan Mulvaney partnership: report (nypost.com)

At the conclusion of Mulvaney’s transition [he] dubbed “365 Days of Girlhood,” the beer maker sent the activist custom-made can’s featuring [his] face, which [he] revealed in an April 1 Instagram post with the hashtag #budlightpatner. [He] later posted another video enjoying one of the beers in a bathtub.

 

 

What makes the average common sense and intelligence of a nation decline?

‘My Rosa Parks Moment’: Target Customer Demanded Reparations After She Couldn’t Pay $1,000 Bill (legalinsurrection.com)  The cashier flagged a supervisor, who told police Ivery asked that Target give her reparations “and then went on a spiel about how I’ve lived a privileged life and she’s owed this,” an officer wrote in court documents.

Dem Rep. Rosa DeLauro Praises Pete Buttigieg for Promoting Female Crash Test Dummies to Promote Gender Equity (legalinsurrection.com)  "Rep. Rosa DeLauro (D-CT) recently praised Transportation Secretary Pete Buttigieg for promoting the use of female crash test dummies in order to promote gender equity. It has gotten to the point where it is nearly impossible to distinguish reality from parody."

ACLU takes stand against House bill barring trans girls from girls’ sports by totally lying about it – twitchy.com   . . ."The ACLU, who actually did kinda care about civil liberties at one point, is furious that Republicans would be considering biological female athletes’ desire to compete against other biological female athletes in women’s sports and their right to not have to share a locker room with biological men:". . .

Bookworm Beat 4/6/23 -- the gender madness and Trump arrest illustrated edition - Bookworm Room   "Before I even get to the memes, I strongly suggest that you take the time to watch these two Matt Walsh videos. The first shows him explaining to a fake woman what constitutes a real woman. The second is probably the most important statement any person can make when talking to the up-and-coming generation of so-called “transgender” people.". . .

Biden Vows to Give $1 Billion to U.N. Climate Fund that Sends Money to China › American Greatness (amgreatness.com)  . . ."In response to the bill, Chinese state propaganda released a statement defending its “developing nation” label, declaring that “China has not only achieved remarkable results but also become the world’s second-largest economy and the largest trading country.” “But despite all this,” the statement continues, “China’s per capita income is still much less than developed countries. This means it is still a developing country.' ”

Ousted Chicago Mayor Lori Lightfoot urges Dems to 'speak the truth' on violent crime amid spike (msn.com)  . . ."Lightfoot called on Democrat mayors to address the growing crime in their cities. "As Democrats, if we do not speak the truth about violent crime in our cities, we will be the worse for it," Lightfoot said", speaking as a mayor with a history of encountering and ending violent crime in her city."

Transportation Secretary Buttigieg Claims More Black Americans Killed in Auto Accidents Because... 'Racism' – RedState   "When Pete’s not on an extended vacation or jetting around the country in a taxpayer-funded jet, the ultracrepidarian extraordinaire (look it up; you know a lot of these people) is generally calling someone, someplace, or something “racist.” Let’s just say the guy gives race hustlers Al Sharpton and MSNBC’s Joy Reid a run for their race-baiting money."

Yikes: Biden's Press Secretary So Incompetent Fake News CNN Host Has to Set Her Straight on Live TV | The Gateway Pundit | by Christine Favocci, The Western Journal

"Conservatives Are Looking For Ways To Boycott and Move Spending Away From Woke Corporations -- Here Is One Way To Do It.

“America has a $31 trillion debt. Washington is on the clock. But what are Democrats doing? President Biden is skipping town to deliver a speech in Maryland rather than sitting down to address the debt ceiling,” McCarthy noted.

"McCarthy also took a dig at Senate Majority Leader Chuck Schumer, who “approved March as Maine’s maple syrup month” last month but couldn’t be bothered with this important issue."

RNC Research