.@Hersheys is putting the face of a trans-"woman" on chocolate bar wrappers with "HerShe" highlighted in honor of international women's day.
— Leftism (@LeftismForU) March 1, 2023
Hershey's is erasing women. pic.twitter.com/JzRkAtwTdO
#BoycottHersheys Campaign Goes Viral, Company Accused of Erasing Women (americanpigeon.org)
"Hershey Canada’s International Women’s Day campaign was met with ire and criticism after the company decided to include Fae Johnstone, a transgender woman, on chocolate bar wrappers with four women. Johnstone is a professional LGBTQ+ advocate and award-winning activist, according to Forbes. In response, #BoycottHersheys began to trend on Twitter.
"Johnstone, who goes by “they/she,” is Canada’s 2019 Youth Award winner. He is described as “a nonbinary and transfeminine educator, organizer, writer and trouble-maker based on unceded, unsurrendered Algonquin Territory (Ottawa, ON).”
“ 'As a 25 year old trans woman of South Asian heritage with lived experience,” Johnstone writes, “my work comes from a place of understanding that my communities (trans/2-spirit/gender non-conforming, sex-working and/or drug-using) are at the highest risk of violence.”
"Two-spirit refers to the Native American term meaning “third gender.' ”. . .
Here's where any boycott gets complicated: