BPR Hershey’s Canada’s woke “Her for She” campaign debuted an ad on Wednesday in honor of International Women’s Day on March 8 that features on its candy bar wrapper transgender woman Fae Johnstone, a queer, trans and feminist activist who is also a “2SLGBTQUIA+ Advocate.”
The move set Twitter on fire with users blasting Hershey’s over the ad campaign. Many thought it was obscene to use a transgender woman to represent a pro-female celebration.
"The short clip shows Johnstone posing with the limited-edition candy bar. She provides a voiceover attempting to explain the lame and offensive inclusivity initiative.
" 'My name is Fae Johnstone, I’m the executive director of ‘Wisdom to Action.’ We can create a world where everyone is able to live in public space as their honest and authentic selves,” Johnstone declared.". . .
It “means a lot to be included, as a young(ish?) trans woman,” Johnstone tweeted. “I grew up with few trans role models. Many young trans folks haven’t met a trans adult. I hope this campaign shows trans girls they can dream big and change the world too.”
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