Business Insider
. . . "Keurig's CEO has apologized to employees for "any negativity" they faced because of the brand's announcement on Twitter on Saturday that it would stop running ads during Sean Hannity's Fox News show.
"In a memo obtained Monday by The Washington Post's Erik Wemple, CEO Bob Gamgort called Keurig's decision to explain its plan to "pause" its advertising with Hannity's show "highly unusual" and "outside of company protocols."
" 'This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent," Gamgort wrote." . . .
. . . "On Friday, Hannity aired an interview with Roy Moore, the Republican US Senate candidate in Alabama accused of engaging in sexual misconduct with a 14-year-old and pursuing relationships with other teenagers when he was in his 30s.
. . . "On Friday, Hannity aired an interview with Roy Moore, the Republican US Senate candidate in Alabama accused of engaging in sexual misconduct with a 14-year-old and pursuing relationships with other teenagers when he was in his 30s.
Many on the right have called for Hannity's supporters to boycott Keurig. On Sunday, some people went as far as posting videos of themselves smashing their Keurig coffee machines.
" 'I feel bad for Keurig. I recognize the bad spot Hannity put them in by fueling a backlash boycott," Angelo Carusone, whose tweet to Keurig prompted the company to announce its decision to pull its advertising, told Business Insider.
" 'I am comfortable with them saying what they feel they need to say to help the situation," said Carusone, the president of the left-leaning media watchdog Media Matters. "But at the end of the day, what really matters to me is whether their ads will run. They won't anymore."
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