Tuesday, May 7, 2019

CNN cutting staff by as many as 300 jobs

Most likely, few if any prominent on-camera personalities will be taking buyouts or will get pink slips. It will be more anonymous staffers suffering the damage. While CNN has actively driven away its viewers, the network still has continuing revenue from cable and satellite providers that helps cushion the decline in advertising revenue that will inevitably follow its ratings crash.

Thomas Lifson  "Maybe President Trump ought to use the adjective “failing” in front of CNN instead of the New York Times. In point of fact, Trump hatred has been good for the Gray Lady, with digital subscriptions up substantially (over $700 million in revenue last year) as the paper became the premier source of anti-Trump fulminations.  
"But with CNN, the story is very different. The network that pioneered cable news long ago lost its dominant position to Fox News, and since Donald Trump became president has bet its future on the Russia Hoax – and lost. Bigtime. FromThe Hill:
CNN's prime-time ratings dropped a whopping 26 percent in April compared to last year, according to Nielsen Media Research.
MSNBC's ratings were down 14 percent in April 2019 compared to April 2018, while Fox News's ratings overall were flat.
The sharp decrease for CNN marked its lowest-rated month in total viewers since October 2015.
"Most humiliatingly, CNN now is a distant third place in the ratings among cable news providers:
In prime time, Fox News finished first with an average of 2.4 million viewers. In April 2018, the network also averaged 2.4 million viewers, according to Nielsen.
MSNBC was second with an average of 1.66 million viewers, down from 1.93 million in April 2018.
CNN was third with 767,000 average primetime viewers, down from 1.04 million in April 2018.
"A plan unveiled yesterday shows that CNN is cutting costs and downsizing its staff. Paula Blyard reports at PJ Media:" . . .
 An example of hard-hitting reportage seen at CNN as done by Dan Lothian's penetrating question of Barack Obama as he speaks nonsense to power:

CNN to Obama: Are GOP candidates “uninformed, out of touch, or irresponsible”

Then Mr. Obama gives us his signature, That's not who we are speech.

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