The American Spectator | USA News and Politics
. . . "About 1000 words in, with lots more to say, I realized I was on track to write a book rather than a column and I needed to stop. Find a more succinct take on that controversy here. So I settled on this latest Sydney Sweeney kerfuffle."
| Regarding the Sydney Sweeney ad, the left used to like coyly selective nudity - American Thinker |
"It turns out I have my pick of stupid controversies to weigh in on this week. I actually started this column off with the idea that I’d dive into the fracas surrounding University of Texas quarterback Arch Manning, who found himself beset by the harpies of sports media over the fact that he confessed to finding humor in an off-color and absurd AI meme on Tuesday. About 1000 words in, with lots more to say, I realized I was on track to write a book rather than a column and I needed to stop. Find a more succinct take on that controversy here.
So I settled on this latest Sydney Sweeney kerfuffle." . . .
. . . "The people throwing a fit over Sydney Sweeney’s buxom, er, personality gracing a sports betting ad and aggrandizing themselves as the gatekeepers for what women in sports can and should be might want to take a beat and think things through.
"Because you’re going to want to avoid irritating the target market for Novig’s ad. Alienate those people, and you will find the small audience for your athletic endeavors has shrunk even more.
"Especially when female athletes posing nude, or nearly so, as a way to promote their own personal brands is something that has gone on since before Sydney Sweeney was around. At whom do you think those covers of ESPN the Magazine or Sports Illustrated were aimed, after all?
"Becoming a joyless scold at Sydney Sweeney’s intrusion into this space has the effect of telling those men — a big chunk of the audience you have, after all — who they can look at and who they can’t. What makes you so sure they’ll choose you instead of her?
"I don’t have numbers to back this, but it’s my sense that there are more men interested in women’s sports because they get a thrill out of watching hot, athletic women play golf or tennis or basketball than there are women watching, or men who appreciate the quality of play.
"And if I’m right about this, then the real pushback against Sydney Sweeney is that she’s horning in on their action. I don’t know that this gives them the high ground.
"I especially don’t know where female athletes get the idea they somehow are the gatekeepers when it comes to sex appeal and men’s sports people bet on.
"Continue pushing this, and don’t be surprised when lots of people roll their eyes and say “I’m done.” And support for women’s athletics begins to wane, because who wants to further empower a class of whiny, screeching, and scoldy feminists who insist on equality right up to the point where the price has to be paid for it?. (RELATED: Feminism, the Nose-Ring Theory, and Our Potential Extinction) More.
Scott McKay is a contributing editor at The American Spectator and publisher of the Hayride, which offers news and commentary on Louisiana and national politics, and RVIVR.com, a national political news aggregation and opinion site.
Regarding the Sydney Sweeney ad, the left used to like coyly selective nudity
"The left’s newest source of outrage is a cheeky (literally) ad that Sydney Sweeney did for Novig, a sports betting app. How dare Sweeney sexualize women in sports? But of course, the feminists’ problem isn’t sexualizing women, whether in sports or out; it’s that Sydney Sweeney refuses to play the woke game by politicizing everything. Instead, she uses her sexuality for entertainment like a wholesome 1950s sex goddess, not like an in-your-face woke lesbian athlete. It all began with Sweeney’s “good genes” ad for American Eagle, which was hugely successful, but that Democrats insisted was an ad for white supremacy:" . . . More.