Starbucks’ ‘Race Together’ roll out was a complete disaster -

Legal Insurrection    "Gee, who saw that coming?"

"Earlier this morning, we reported that Starbucks launched a new social justice initiative — encouraging baristas to chat with customers about race. The campaign called ‘Race Together’ was instantly a fantastic disaster.

"I mean, who would’ve imagined engaging customers on a highly politicized issue like race could have possibly gone awry?

"This afternoon, Business Insider reported that Starbucks’ Global Communications Senior VP, Corey "duBrowa, had shut down his Twitter account after going on a Twitter user blockfest. Why? Evidently he wasn’t interested in participating in the conversation Starbucks had started.

""Interestingly, those ‘attacking’ duBrowa (at least as reported by Business Insider) appear to be of the left leaning persuasion. DuBrowa told BI, “I was personally attacked through my Twitter account around midnight last night and the tweets represented a distraction from the respectful conversation we are trying to start around Race Together. I’ll be back on Twitter soon.' ” . . .