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"Murdoch addressed a Morgan Stanley conference on Thursday and said the network will hold President Biden accountable. Murdoch hopes that by using the model of MSNBC and its non-stop opposition to everything during the Trump administration, Fox will lure back viewers who have left for more conservative news outlets. He describes it as the network’s “job”.
“The main beneficiary of the Trump administration from a ratings point of view was MSNBC … and that’s because they were the loyal opposition,” Murdoch said of the rival cable network. “That’s what our job is now with the Biden administration, and you’ll see our ratings really improve from here.”
"Fox took a hit in the rating war between competing news networks after the November presidential election. Many Trump loyalists criticized the move by Fox’s political team to put Arizona results in the Biden column as premature. Almost immediately, the call went out for the loyalists to switch over to either Newsmax or OAN, both very Trump-friendly cable news networks. Trump himself suggested that his supporters make the switch in their news viewing habits." . . .
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