Sunday, October 10, 2021

New California law mandates that big retailers maintain gender-neutral kid aisles

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The Sacramento Bee  "Oct. 10—Gov. Gavin Newsom on Saturday signed a law that requires large California retailers to maintain gender neutral toy and childcare sections.

"The new law, Assembly Bill 1084, requires that retailers with 500 or more employees in the state of California "maintain a gender neutral section or area, to be labeled at the discretion of the retailer, in which a reasonable selection of the items and toys for children that it sells shall be displayed, regardless of whether they have been traditionally marketed for either girls or for boys," according to the legislative counsel's digest.

"Assemblyman Evan Low, D-Campbell, and Assemblywoman Cristina Garcia, D-Bell Gardens, introduced the bill.

"Low in an interview with The Sacramento Bee earlier this year said he was inspired to introduce the bill after he learned of Target's 2015 decision to abolish gendered children's sections. The bill was sponsored by gender-free fashion brand The Phluid Project,

"As much as I'd like to think of this as watershed legislation, this is something the industry is already doing. We're just trying to play catch up," Low said earlier this year.". . . 

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