Joy Reid’s Ratings Tank as Rumors Swirl That Her MSNBC Days Are Numbered

 A.F. BRANCO

 

 Joy Reid’s Ratings Tank as Rumors Swirl That Her MSNBC Days Are Numbered (legalinsurrection.com). . ."News Cycle Media’s Nicosia also noted that “things like this and the lawsuits about to be filed will be part of Comcast’s reasoning,” with the “this” being the fact that Reid’s ratings, which saw a post-Trump decline just like CNN did, have tanked big time on several fronts:

MSNBC host Joy Reid’s “ReidOut” finished April with its smallest monthly audience in the far-left program’s nearly two-year history.

“ReidOut” averaged 1.1 million viewers during the news-heavy month, a 31% decline from April of last year. She also shed 11% of viewers who tuned in last month and a staggering 51% compared to the show’s debut month of July 2020.

“ReidOut” has also lost 57% of her total audience among the advertiser-coveted demographic of adults age 25-54 since the program launched in July 2020, finishing April with a dismal demo average of only 124,000 viewers. “ReidOut” viewership during April was MSNBC’s least-watched month during the weeknight 7 p.m. hour among the critical demo since July 2015.

During April, every single Fox News Channel weekday program – including “FOX & Friends First” which airs from 4-6 a.m. ET – outdrew “The ReidOut.”

"During her time at MSNBC, Reid emerged as one of the most toxic voices at any “big three” cable news outlets. We’ve documented many instances of her toxicity and racial arsonist tendencies here, including her bizarre suggestion that conservatives look for ways to drink COVID “in a Kool-Aid cup,” and repeatedly referring to Supreme Court Justice Clarence Thomas and other black conservatives as some version of an “Uncle Tom” – something the guests she brings on have also done.

"Perhaps most infamously, Reid came under fire in late 2017/early 2018 when she claimed she was “hacked” after posts from her old blog were dug up and found to contain what LGBTQ rights activists said were “bigoted” and “homophobic” remarks.

"MSNBC stood by her at the time, but if reports of her days being numbered at the network are accurate, obviously, things have changed.

— Stacey Matthews has also written under the pseudonym “Sister Toldjah” and can be reached via Twitter. —