"Ulta may be regretting whatever marketing “genius” came up with this idea. In a recent post on Twitter, Ulta highlighted a podcast with two grown men in makeup and wigs chatting about what it’s like to be a “girl.” The makeup giant’s target audience is obviously women. It’s probably a safe bet that over 90% of Ulta’s customers are women. The choice to put men in drag in the marketing material for a company geared toward women is backfiring big time.
"#Womanface and #BoycottUlta are trending on Twitter, and the ratio of angry women telling Ulta they’re taking their business elsewhere is off the charts. It got so bad that Ulta turned off commenting on the thread.
"The headline “Trans Girls Can Do It All!” really irked many women who see grown men pretending to be “girls” as a weird sexual fetish that has nothing to do with being female and everything to do with men appropriating femaleness for their own titillation. This is straight-up autogynephilia, and it’s obvious and not amusing to women in any way.". .
If you find #womanface offensive and want to help fight the new misogyny, please read and sign the Declaration on Women's Sex-Based Rights: https://t.co/8C8U8lyEod pic.twitter.com/sm468cR6ed
— WDI.USA (@WDI_USA) October 16, 2022
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