Sunday, June 11, 2023

Bud Light’s Woes Continue As It Is Bested By A Mexican Competitor

 Bud Light’s Woes Continue As It Is Bested By A Mexican Competitor (tampafp.com)

"Imports from Mexico have displaced Americans at the top of the heap — and no, this is not because of President Joe Biden’s open borders policy. At least not yet.

"Rather, thank Dylan Mulvaney.

"According to Newsmax on Friday, Modelo Especial, a Mexican beer, has replaced Bud Light as the best-selling beer in America.

"Bud Light, which is facing a fierce and sustained backlash from conservatives for its ad campaign featuring Mulvaney, a transgender social media influencer, racked up $297 million in sales during May.

"Modelo Especial, by contrast, posted $333 million last month.

In the news :Amid Mulvaney Backlash And Boycotts, Bud Light Donates $200,000 To LGBT Business Org

"Modelo’s year-over-year sales spiked almost 16% in May, while Bud Light, whose losing streak is now entering a third month, fell by nearly 23%.

"Ironically, Anheuser Busch, Bud Light’s parent company, has owned most of the global makers of Modelo Especial since 2013. But according to Newsweek, federal regulators forced the company to unload Modelo’s U.S. holdings to New York-based Constellation Brands to maintain competition in America’s beer market." . . .

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