"If you're someone who can't stand silence, then there's something you should know before your first trip to Aldi: The stores don't play music. That doesn't mean the store is quiet per se, as there are still plenty of people walking and shopping about. You just can't expect to hear any tunes on the radio. The lack of music in stores puts Aldi at odds with other major retailers, who use music as a part of their brand personality and ambiance. However, Aldi might not see this as a drawback, and it could even benefit the brand.
"Aldi is currently America's most affordable grocery chain, and by saving money on not having to pay to license music to play in stores, the grocery store is able to keep prices lower. The lack of music is just another strategy Aldi uses to cut costs, such as maintaining a bare-bones level of decoration and a small, private-label selection of inventory. Cashiers move quickly, and the store layout is built for efficiency. By excluding music, customers can shop at their own pace and relax without a soundtrack in the produce section." . . . Read More:
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