Ah. San Francisco.
"The brand “refresh” blew up when angry customers took to social media to share complaints about the new decor, vowing not to return. The botched overhaul even got the attention of President Donald J. Trump, a man who knows a thing or two about running a successful business."
"Cracker Barrel is ending its partnership with the San Francisco-based consulting firm behind the beloved restaurant chain’s rebrand, an unmitigated catastrophe that will be taught in business schools for decades as a cautionary lesson.
"Long known for its down-home country style vittles, rustic decor and family-friendly dining atmosphere, the chain inexplicably chose to break what was working by overhauling restaurants to instead feature a soulless modern look and banishing “Uncle Herschel,” an elderly man resting his arm on a barrel, from its logo. These moves sparked a customer backlash and may have done permanent damage to a brand that had endured for 55 years.
"On Thursday, Cracker Barrel Old Country Store Inc. said that it would no longer be working with Prophet, the consulting and marketing firm that it brought in to engineer the failed “refresh,” which was a part of a “three-year strategic plan to update its brand,” The Wall Street Journal reported." . . .More
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