Mollie Hemingway
How could a major corporation not see how propagandistic it comes off to suggest that when Republicans win a national election, that's divisive, but when Democrats win one, that's unifying?
"In a generally weak year for Super Bowl commercials, Jeep’s stood out for being particularly obnoxious and tone-deaf. Called “The Middle,” left-wing political activist and world-famous singer Bruce Springsteen narrated and starred in the ad about how the country has been divided, but now it has a bright future as the “ReUnited States of America.”
"While advertisements that appeal to virtues in order to increase sales and profits can work — see Toyota’s beautiful ad about the joy in adopting a child with special needs — this one fell flat and faced mockery and opposition from many viewers. Here are the three main reasons the ad didn’t work.
The Messenger Is Known For Hating Republicans
"Many Americans love Springsteen’s music. His successful career has spanned four decades. Many liberals love that he shares their political views and works so hard as a political activist. Springsteen, like so many other wealthy celebrities, regularly speaks ill of Republican voters and politicians.
"Just before the 2020 election, Springsteen called for “an exorcism in our nation’s capital” as dark music played on his radio show. Of Trump’s presidency, he said, “I thought it was a f—ing nightmare, but it was true.” The episode, titled “Farewell To The Thief,” also insulted President Trump’s family.
"The 71-year-old Springsteen told Australians that he would leave the United States and move there if Trump was re-elected.
"Springsteen’s posture against Republicans is well known and goes back decades. He was angry at President Ronald Reagan’s positive mention of Springsteen’s “Born In The U.S.A.” He endorsed and campaigned for John Kerry, Barack Obama, and Joe Biden." . . .
My TW post from 2013: Springsteen writes for the wrong generation . . . There was a video some time back of Springsteen doing solo acoustic on a British street and asking people to make requests. If only someone could have said to him, "Man I love anything you do as long as you aren't trashing our country!"
"The man just sees a different America and I don't know where he gets his impressions. Perhaps it is when he leaves his mega-million dollar estate through its locked gates to rub elbows with Pete Seeger, Bill Ayres, Reverends Wright and Sharpton, along with other liberal and entertainment elites.
"Whomever has influenced "The Boss", the Great Depression is the America Springsteen visualizes and writes about, making him the darling of the guilt-ridden limousine liberals:" . . .
