"Nordstrom (JWN) has decided to stop selling Ivanka Trump's line of merchandise, which means the #BoycottNordstrom hashtag has a very different audience on Twitter as of Friday than it did just days earlier.
"Nordstrom shares rose 2.2% to 44.48 in the stock market today, trying to break a downtrend going back to early December.
"Fashion news site Racked.com first reported Thursday the decline of Ivanka Trump-branded items available for sale at the upscale department store, citing figures from the Grab Your Wallet campaign — there are now just four styles of shoe cataloged on the site, vs. 71 products available as of early December. Reports from Bloomberg and elsewhere later confirmed that Nordstrom had dropped the brand.
"Grab Your Wallet has been vocal in trying to get shoppers to boycott stores that carry Trump-affiliated merchandise. The list includes Macy's (M), Amazon (AMZN), TJX (TJX)-owned T.J. Maxxand others.
"Via statements to outlets and on its own Twitter page, Nordstrom has said that the decision was not about politics but about business." . . .