Since the program launched years ago, MSNBC’s “The ReidOut” with host Joy Reid finished the second quarter of 2022 with its smallest audience thus far, which is not a good sign for the host known for spewing toxic and divisive content, which could be why her audience is leaving.
. . ."Reid officially took over Matthews’ time slot in July 2020, after having a series of rotating hosts, but seems like that might have been a bad idea for MSNBC. Many criticized MSNBC at the time, for promoting Reid on the heels of her infamous blog scandal in 2018. Reid was arguably best known for claiming homophobic, conspiratorial, and other offensive posts on her pre-fame blog were planted by diabolical hackers at the time of her promotion. Eventually, she got emotional on the air when her claim fell apart. She admitted it seemed unlikely she was hacked but claimed that she did not recall making the offensive remarks, for which she apologized anyway.
"Despite her skeletons, “The ReidOut” started strongly, averaging nearly two million viewers during the third quarter of 2020, but has lost 46% of its audience since. As “The ReidOut” has lost a whopping 60% of its viewers in the critical category over the same time period, viewers from the coveted demo are also fleeing. In its inaugural quarter, the far-left program managed 308,000 demo viewers.". . .
Why has MSNBC kept her as long as they have, knowing the racially divisive Reid has been for years?
No comments:
Post a Comment