"You might have thought that every other American company that witnessed the downfall of Bud Light as the number-one-selling brand of beer in the country after the Dylan Mulvaney fiasco would have made it a point to inform their marketing department, that going woke is not a winning marketing strategy and would not be approved. But going woke does seem to be the latest fad in the marketing industry. The latest brand that is attempting insanity and expecting a different outcome is Dove Soap. Dove is not only facing a boycott, but its entry into the woke arena comes with some serious baggage.
"Last month, Dove Soap began something called the "Fat Liberation campaign," presumably an effort to encourage customers to accept and feel good about their bodies, no matter what they look like. Great idea, sounds good so far. The spokeswoman Dove has partnered with for this campaign is a woman named Zyanha Bryant. Bryant has a history that could be a real problem for Dove Soap. Bryant was a student activist at the University of Virginia and, most notably, a Black Lives Matter activist." . . .
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